Kickstarting your community management can be tough at times, but we are here to make this journey smoother. Here is the step by step guide from Hypermode’s blockchain consulting experts to help you scale your community, starts with:
Who is the targeted audience? Where to find them? How to get them involved? To become loved have to spread love. Love can take the form of a token. Do you have a token that incentivizes them to get involved? Can you find common interest?
Take the example of Axie Infinity – a game based on the play to earn model where all the gamers were incentivized and motivated to get involved in forming the future of the game.
3.1 Discord- The ever-growing platform which started from being a game chat to becoming the key platform where crypto companies build and grow their community.
Channels, integrated voice, video calls and screen-sharing, it has everything to make life easier for moderators, the best part? User controls everything. Slack and Riot are also used by some crypto communities, but these platforms haven’t gained enough traction to be considered mainstream options in the crypto world.
3.2 Reddit- Quora on steroids.
The platform where brands get love and hate at the same time. Critics will hammer them like no tomorrow and the best part is gaining brand recognition and feedback, teams are able to tackle user pain points head-on.
3.3 Telegram- WhatsApp on crack
A platform where direct interaction with community is possible, definitely have less control than on discord, but it is a platform where crypto fanatics are on day and night. Goal is to keep the crypto community constantly engaged on the desired platform.
Once the platform has been finalized, next steps would be to create its base structure and keep building on with the right approach.